PR 2020: The Trending practices of Public Relation

The new PR 2020 book by Rita Bhimani is the roadmap for establishing yourself as a top-tier PR firm. The book provides a comprehensive look at PR, including tips, tricks and strategies on everything from crafting press releases to managing crisis. It also provides in-depth analysis on the current state of PR, as well as insights into the future of PR. The book is an excellent resource for PR practitioners looking to expand their knowledge and career, and will be a must-read for those aspiring to join one of the top firms in the industry.

This is a definition by Dr Rex Harlow in collaboration with IPRA which contains everything that PR ought to be….

“Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tool”.

The book has been segregated into 10 parts, moving from previewing the industry to what PR has gained and gaining currently. This book has its understanding of giving the proper understanding of PR as a whole though, Public Relations is understood by different people in different ways. Very often, these words have negative connotations and the work of Public Relations is seen as something which is not correct or right. And, the fault can lie with the employer and / or the practitioner. But, there is a very positive side which is very important to appreciate. First of all, it is a view to be put across. Second, the view has to be put across by a person who knows HOW to do so. And, third, it helps enormously if the communicator has built Trust. So, Public Relations is most effective when Trust and Confidence have been developed over time. Rita Bhimani is one such person who has practiced Public Relations by building Trust so that when she communicates, there is receptivity and confidence. This book needs to be read by everyone because each of us has to deal with people, each of us has to communicate and each of us has to build Trust. There is a great deal to learn from Rita Bhimani .

This book presents you these details to show you how a PR individual can be flexible and diverse. Also, the book, also has its different targets. We accept that everybody needs a speck of PR. There’s something in it for all segments of individuals. It means to be a Public Relations “convenient” book, focused on the people who need to know the workmanship, science and guile of corporate communication in another light.